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View allThe Visibility Trap: Why Going Quiet Before Your Raise Costs You Money
Earlier this year I thought I had done enough relationship-building and could go quiet to focus on the actual fundraising work. By the time I launched my round, investors were no longer mentioning my company in rooms. Six months of silence had undone 18 months of community presence. The insight: visibility IS the fundraise. Investors invest in founders they know and trust. A newsletter once a month is not enough. Show up at events, make content, be in conversations — not because you're pitching, but because you're present. When your round launches, you want to already be top-of-mind. — Dr. Latchmi Raghunanan, CEO Maman Biomedical (Mashup26)
De-Risking for Angels: How to Sequence Your Milestones to Close a Larger Round
We didn't try to raise $2.5M out of the gate. Instead, we reverse-engineered what milestones would unlock that raise: FDA conversations initiated, manufacturing feasibility demonstrated, rebrand complete. Each milestone is a 'proof point' that reduces investor risk. When you're pre-revenue and pre-clinical, your raise is essentially a milestone-funding argument. Show the investor the staircase — each step was designed to increase valuation and reduce risk. That framing resonates far more than market size slides. — Dr. Latchmi Raghunanan, CEO Maman Biomedical (Mashup26)
Profitability Over Growth: The Lesson That Almost Killed Our Company
At Iversoft we thought the smart move was to acquire every adjacent business and become a 'full-service digital shop.' We were selling 11 different offerings, had over 100 employees, and it almost killed the company. We cut the team by 60%, spun out everything that wasn't core software development, and went back to basics. Next 12 months: tripled revenue. The lesson: focus compounds. Profitability is not an unsexy topic — it's the lifeblood of every company. If you can't answer 'what is the ONE constraint holding your business back today?' — you're trying to fix everything and fixing nothing. — Graeme Barlow, CEO Iversoft (Spotlight360 interview)